![]() ![]() He called the only musicians he knew, some childhood friends of his who’d formed a band called Okemos, and went out on their first set of tour dates soon afterwards. His newfound fans wanted him to go on tour, and he didn’t have a band. However, soon he was faced with a far more traditional problem for a solo artist. With the blog’s promotion the songs started to get a lot of people’s attention, and in November, Scheider put out his second E.P, “Mighty”.Īs the attention around the Lord Huron project grew, Schneider decided to combine what he knew about ARG’s with his growing reputation as a musician. Those three songs would later comprise the entirety of the “Into The Sun” E.P, which he released onto the internet by June and dispersed some CD copies of the E.P into the merch stalls of some California music festivals, one of which fell into the hands of the San Francisco based music blogger Yours Truly. In 2010, he took a week off from the hustle and bustle of L.A to return to Lake Huron, and it was on those same banks that he learnt to play guitar on, that he recorded three songs that he’d been working on over the past several months. These also didn’t quite go according to plan but with the scale involved, including hiring actors, designing websites, making a small museum exhibition among many others, that’s entirely understandable. ARG’s have been put together by everyone from Nine Inch Nails to Steven Spielberg, and Schneider decided to try his hand at a couple of his own. These are interactive stories told through a number of different mediums where players have to piece the story together through interaction with other players. However, his creative side was well and truly revitalised with the discovery of Alternate Reality Games, or ARG’s. It didn’t go quite according to plan, and he ended up as the art director of a small Los Angeles advertising agency, developing ad campaigns for pizza restaurants and an online poker tournament. He studied visual arts at the University of Michigan and once his course was over, he moved to Los Angeles to pursue a career in visual arts. Born in Michigan, Schneider’s childhood was colonised by music and art, but as he grew older music became more and more of a hobby. That’s where the thrillingly modern aspect of the band comes in, and the truly astonishing thing is that it’s, by and large, all come from the mind of Schneider and very few others. That’s undeniably an image that could come from a Huckleberry Finn novel, but on the other hand, at what other time period other than now could you take a band and make an entire Alternate Reality Game to compliment the music? He learnt to play music while sat on its banks, a campfire burning gently next to him. ![]() However, this is also a band named after a lake that Ben Schneider, the main songwriter and leader of the band, grew up visiting. Their brand of rustic, atmospheric Americana is absolutely illustrative of this, as it is classic sounding music that, by now anyway, sounds absolutely natural playing alongside Lorde and their touring partners Alt-J on alternative radio stations. On August 11, 2018, Lord Huron performed a medley of the songs Never Ever, When the Night is Over, and Moonbeam from the album Vide Noir on the CBS This Morning: Saturday Sessions.Lord Huron are simultaneously a band out of time, and a band absolutely of this time. On July 11, 2018, Lord Huron recorded two Spotify Singles ‘When the Night is Over’ and Neil Young’s ‘Harvest Moon’ at Spotify Studios. They played the same five new songs as at Teragram Ballroom plus two more songs from the yet-to-be-released album, “When The Night Is Over” and “Back From the Edge” On the day of the album release, April 20, 2018, Lord Huron played an official release show in Grand Rapids, Michigan, Schneider’s home state. On March 27, 2018, they performed another preview set at Le Poisson Rouge in New York. They debuted five songs off the new album: “Ancient Names Part I”, “Ancient Names Part II”, “Wait by the River”, “Never Ever”, and “Vide Noir”. Lord Huron performed an extended preview of Vide Noir on March 8, 2018, at Teragram Ballroom in Los Angeles, CA. On March 7, 2018, they made an appearance on Jimmy Kimmel Live! to perform “Wait By The River”. Lord Huron released the next single, “Wait By the River” On February 16, 2018. On January 26, 2018, Lord Huron released their first single from the album, a two-part song called “Ancient Names”. The album was officially announced to be the band’s third album, Vide Noir, and was released on April 20, 2018. On January 26, 2018, several short videos released on Lord Huron’s official Facebook, Instagram, and Twitter accounts with short clips of audio hence led to speculation of an upcoming album release.
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